Vircle brings Givers and Beneficiaries closer together. Increasing the confidence amongst
Givers, that the majority of what they give will reach its intended destination, for its intended purpose. In doing so, it increases the benefits that Beneficiaries would otherwise receive.
As a result, the Beneficiary receives a fraction of the initial intended amount, and may not spend it on the intended purpose.
Not surprisingly, potential Givers lack trust in the “Giving Value Chain” as there is no transparency and no meaningful connection with Beneficiaries
Today’s Giving Value Chain for donations introduces a large gap between Givers and Beneficiaries. In this gap, multiple continuous payment channels are inundating potential donors with requests for donations and funds.
The payment channels are driven by costly cause-related marketing activities conducted by sponsoring brands and charities. The charities decide how the donations are distributed and used, and then distribute them locally to local good causes and beneficiaries – in the form of cash or goods.